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Digital signage is a sub segment of signage. Digital signages use technologies such as LCD, LED and Projection to display content such as digital images, video, streaming media, and information. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings etc, to provide wayfinding, exhibitions, marketing and outdoor advertising. Digital Signage market is expected to grow the USD $15 Billion to over USD $24 Billion by 2020. 〔file:///Users/chloe/Downloads/abstract-digital-signage-industry-market-tracker.pdf〕 ==Digital Contents== Digital contents displayed on the signage are presented in one of the following formats: Text - Scrolling text. Either scrolling text, or text dynamically updated via extern newsfeed source. Images - Scrolling images, usually in the format of digital advertisement posters Video - Usually in the format of commercial TV advertisements. Interactive interfaces - Combining with Touch Screen and Kinect Sensors, it allows two ways communications with the users. It help to engage users and also helps advertisers to gain insight in customer behaviours. ===Digital Content Creation=== Traditionally content designs are typically done through specialist firms. However they are often deemed as expensive and have uncertain ROI.〔(【引用サイトリンク】title=ISE DOOH Business Conference Presentation )〕 The Digital Signage Federation, the Digital Screenmedia Association, the Digital Place-based Advertising Association and OVAB Europe are some of the non-profit industry trade groups representing firms and professionals in the digital signage market. Nowadays, digital content can be created easily via Content Management System. Its control panel has built-in tools which allow advertisers to combine audio, video, image and interactivity easily by themselves. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「digital signage」の詳細全文を読む スポンサード リンク
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